Therapists should be aware of a surprising twist in search results when clients look for them: YouTube.
This week's TherapistSearchReport.com edition shows YouTube jumping nearly 14 points in visibility -- a massive surge compared to the usual steady therapy directories and professional/social networks. Video content is now appearing more prominently when people search for therapists by name.
If you've ever been interviewed on video or shared content with your name in the title or description, there's a good chance it's now a part of your online presence. We're seeing videos that weren't even in the top 100 for therapists jumping to page 2 of their search results. Randomly interviewed a few years ago while having a cold and/or a bad hair day? It might now be something clients see, for better or worse!
What caused this? Probably a change to Google's search algorithm, especially as they continue to react to the ever-growing reliance on AI instead of traditional search. If you haven't already, I hope you'll sign up for our free personal search report, so you can keep tabs on when results like this suddenly start showing up for your name!
I get deeper into the YouTube topic, reference MapQuest (which I didn't have on my 2025 bingo card), provide an update on PsychFAQ, and provide other commentary in this week's Therapist Search Report! (I also talk about how crazy this data has become, on the technical side, thanks to some major changes by Google.) I hope you'll check it out: TherapistSearchReport.com
Jon
