In our latest Therapist Search Report, Pinterest was one of the domains that increased in frequency across therapist name searches. So let's dive a bit deeper into how this can help you as a therapist!
Why does Pinterest show up when folks search for therapists?
It’s not that Pinterest is becoming a therapist directory. It’s that:
- Pinterest.com has strong domain authority (meaning its pages can rank even when the content itself is pretty minimal).
- Google trusts it.
- Pinterest profiles get indexed and ranked easily.
Pinterest ends up filling the "content void".
When therapists don’t have much content about themselves online (professional websites and blogs, directory listings, etc.), Google fills page one with whatever it can. That’s how random third party sites and scraped directories win.
Pinterest benefits from that same vacuum.
Next steps to take.
If Pinterest is ranking anyway, therapists can use it intentionally to help how they're represented online.
- Create a free Pinterest account.
- Name it like: "Your Name, Therapist".
- Add a short bio + link to a real professional website.
- Post a few pins (even basic ones).
You don't need to become a Pinterest influencer. Just toss up a profile and, over time, it'll get indexed by Google and show up in search results. And a Pinterest link is way better than a questionable therapist directory link! You control it!
